ENOMAQ—the International Exhibition of Machinery and Techniques for Cultivation, Processing, and Packaging in the Beverage and Liquid Food Industry—is strengthening its agricultural component through the launch of ENOMAQ AGRO, a sub-brand integrated into ENOMAQ’s overarching identity.

ENOMAQ AGRO is not a separate event, nor does it alter ENOMAQ’s cross-sector structure. It was created to boost the agricultural sector's presence as ENOMAQ enters a new phase with its 25th edition, enhancing the sector's visibility and making it easier for associated companies and professionals to clearly identify their space within the exhibition.

In this way, ENOMAQ AGRO helps bring ENOMAQ’s new vision closer to agricultural professionals, encouraging participation and generating new opportunities for networking and business. The initiative focuses on viticulture, olive growing, and arboriculture—three fields closely linked to the ENOMAQ ecosystem that share processes, suppliers, and market challenges.

A new identity for a new era

The introduction of ENOMAQ AGRO is part of the rebranding process accompanying ENOMAQ’s 25th edition—an evolution that unifies previously coexisting specializations under a single identity. For years, the event’s offerings were organized under various names: ENOMAQ (winemaking), TECNOVID (viticulture), OLEOMAQ (olive oil processing technology), OLEOTEC (olive growing), and EBEER (brewing industry). Starting in 2027, all these segments will evolve under the single ENOMAQ brand, presented as the International Exhibition of Machinery and Techniques for Cultivation, Processing, and Packaging in the Beverage and Liquid Food Industry.

This shift does not mean abandoning the specializations or the market positioning built over decades; rather, it integrates them under a shared identity, allowing the exhibition's true scope to be presented more clearly and cohesively. In line with this strategy, the event is incorporating arboriculture and the food and beverage industry, thereby opening up new business opportunities.

This evolution strikes a balance between the strength of a brand with a 50-year track record and a proposition tailored to the current realities of these industries.

ENOMAQ is not changing its essence; rather, it is evolving its presentation to unite an increasingly broad and cross-sector professional ecosystem under a single identity.