From January 26 to 28, 2027, Feria de Zaragoza will host a new edition of ENOMAQ. This event not only commemorates five decades of history, but also marks a turning point in the evolution of the fair, promoting a rebranding aimed at strengthening the integration, unity, and shared vision of the different sectors that comprise it.

ENOMAQ, the International Exhibition of Machinery, Techniques, and Equipment for Wineries, Oil Mills, and the Brewing Industry, is evolving and adopting a new name and organization: International Exhibition of Machinery and Techniques for the Cultivation, Production, and Packaging of the Beverage and Liquid Food Industry. The event retains its slogan, “The essence that unites us,” which takes on greater meaning in this new phase.

A rebranding that reflects the reality of the sector

Coinciding with its 50th anniversary, Feria de Zaragoza is promoting a comprehensive rebranding that responds to a reality observed in recent editions: the sectors that have historically made up the event now operate in an increasingly interconnected manner, sharing technologies, suppliers, and challenges.

Until now, ENOMAQ was organized as a trade fair structure that brought together different specialized exhibitions, each with its own visual identity and name: ENOMAQ (International Exhibition of Machinery and Equipment for Wineries and Bottling), OLEOMAQ (International Exhibition of Machinery and Equipment for Oil Mills and Packaging), TECNOVID (International Exhibition of Techniques and Equipment for Viticulture), OLEOTEC (International Exhibition of Techniques and Equipment for Olive Growing), and EBEER (International Exhibition of Machinery and Equipment for the Brewing Industry).

These sectors have evolved towards increasingly close collaboration, which has enabled them to take a step forward and unify all their identities under a single visual identity, thus simplifying the brand, giving it greater strength and consistency, and adapting its image to new trends.

Add, connect, and grow

This rebranding does not eliminate or replace any of the traditional sectors. On the contrary, it seeks to add, connect, and expand business opportunities, opening up new areas of production and reinforcing the image of unity that the sector demands.

If the sector moves forward together, its brands must do so too. ENOMAQ thus responds to the need for a unique, solid, and recognizable identity capable of coherently representing the entire value chain.

The sectors that make up the new ENOMAQ

ENOMAQ is structured around seven major sectors.

The wine-making area encompasses fermentation, processing, clarification, and pressing, as well as bottling, labeling, analysis, quality control, and laboratories.

Viticulture brings together the machinery, techniques, and services related to vine cultivation, including tractors and agricultural equipment, planting and trellising, pruning, harvesting, transport, irrigation, production, and the application of fertilizers and plant protection products.

In the field of olive oil production, ENOMAQ covers the comprehensive management of olives and the industrial processes associated with olive oil production, from harvesting, selection, and washing to beating, extraction, packaging, and preservation.

Olive growing focuses on the cultivation of olive trees and all operations prior to processing, such as production and planting, pruning and grafting, irrigation, the use of fertilizers and plant protection products, harvesting, and transport.

The brewing industry has a specific space dedicated to the processing of raw materials, bottling and labeling systems, auxiliary equipment, tanks, treatments, laboratories, and conditioning processes.

Arboriculture, a new strategic sector that integrates solutions for planting, pruning and felling, crop inspection and maintenance, pest and disease control, as well as consulting services.

ENOMAQ also incorporates the Food and Beverage sector dedicated to the production, processing, and packaging of a wide range of products, including ciders, vegetable drinks, mineral water, soft drinks and spirits, dairy products, juices, gazpachos and soups, infusions, and sauces.

With this new phase, Feria de Zaragoza and ENOMAQ reaffirm their commitment to innovation, sustainability, and competitiveness in the sector. Five decades of history looking toward the future while maintaining the essence that has always united the different players in the industry.