Feria de Zaragoza

The ENOMAQ committee meets to assess the figures for an edition marked by innovation and visitor professionalism

2025-06-18

ENOMAQ 2025 concluded with a very positive assessment from the sector, reaffirming its role as one of the leading trade fairs for the wine, olive oil, and beer industries.

This assessment was presented during the ENOMAQ Organizing Committee meeting, held yesterday at the San Prudencio Labor Foundation in Vitoria. The meeting highlighted the high professional level of the event and shared key participation data. One of the most noteworthy aspects was that 11% of exhibiting companies were participating for the first time, reflecting the dynamism and appeal of this event.

Both exhibitors and visitors gave their experience at ENOMAQ 2025 very positive feedback. 89% of visitors stated they achieved their objectives, and 85% discovered significant new products during their visit. Meanwhile, 85% of exhibiting brands reported meeting or exceeding their expectations, particularly emphasizing the commercial profitability, the contacts made, and the opportunity to present innovations.

Over its three days, the event offered more than 60 parallel activities, including technical workshops, tastings, roundtables, product presentations, and the prestigious VINESPAÑA competition, which brought together 1,225 professional attendees.

In addition, the international trade missions, organized in collaboration with trade offices from various countries, facilitated 357 B2B meetings, which were highly valued by participants: 94% highlighted the quality of the contacts made.

The Committee meeting featured a presentation by Elisa Ucar, director of EDA Drinks & Wines Campus, an innovative international project promoted by the Basque Culinary Center, the Basque Government, and the Álava Provincial Council, which aims to foster training, innovation, research, and entrepreneurship in the wine and beverage sector.

Looking to the future, Feria de Zaragoza has announced the start of the campaign for the 50th anniversary of ENOMAQ, which will include a calendar of special actions throughout 2026, as well as a commemorative event during the next edition, in 2027.

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